A mini MBA book for transformational marketers

“A must-read for every B2B marketer who cares about what matters most: sustainable, profitable growth.”

"Ascending Growth and the authors’ notion of Growth Experience is an inspiration to marketers and students as it introduces new management concepts on revenue focused marketing development and organizational transformation."

"Ascending Growth provides a powerful blueprint for success for the CMO of any B2B organization. In fact CEOs would benefit from the read because the book is very much about how the wider organization can align for growth. We are all searching for sustainable growth in our businesses. In this book the authors build on the principle that sustainable growth can only be achieved when three areas converge: growth in our organization, our customers, and our people. The authors share a detailed framework designed to achieve this convergence and the resulting growth sustainability. It’s worth its weight in gold."

"The concepts covered in this book are highly relevant given sales and marketing teams are working toward greater alignment and collaboration on revenue-generating activities more than ever. In particular, the Revenue Generation Value Chain provides a holistic model to align people, processes and culture across every function, particularly sales and marketing, to deliver value to the business and to customers."

"Highly relevant, clear, and practical. Ascending Growth provides leaders with actionable models that enable a holistic view of key activities in your organization. The insights gained have impacted our ability to achieve short-term revenue goals and inspire intentional actions for profitable long term growth. If you are ready to lead with courage, principles, and accountability, then this is the book to guide you."

"Ascending Growth can help marketing leaders, CMOs, and Heads of Marketing take control of their teams and wider organizational success, and create opportunities for business and personal growth."

"With rapid changes in the global business landscape, a new approach is needed for marketers, entrepreneurs, and business leaders to tackle growth challenges pervasive in a digital world. Eve and her co-authors have been on the cusp of that transformation, fostering a new approach to growth that is turbo-charged to meet the challenges of today and tomorrow. The Ascending Growth’s approach to transformation involves a crucial ingredient: YOU. Ascending Growth provides insights for marketers, agency owners, and business leaders alike, with actionable tips that catalyze long-lasting transformation."

"Ascending Growth is a game changer for business and marketing leaders looking to get ahead of the curve in today’s rapidly-changing digital market. This book combines modern changes in technology and consumer behavior with a timeless approach to alignment and purpose within corporate structure. The result? Replicable, scalable tactics that help leaders gain the right understanding, perspective, and ultimately, the right strategy for long-term growth. Ascending Growth sits at the confluence of you, your organization, the market demands, and modern technology. The teachings in this book are geared to help you understand and leverage these factors to unlock your super power."

" As a martec expert, I have seen this all too often. Organizations get caught up in the technology and forget to get their strategy, processes, skills, and culture right in preparation for the optimal adoption of sales and marketing automation tools. Beyond technology, the authors of Ascending Growth guide us through the other 9 critical practice areas organizations must address in order to transform their organizations into a true Revenue Generation Engine. Packed with practical examples, Ascending Growth provides leaders of today and tomorrow the tools and insights to avoid the mistakes many organizations have gone through to take their business to the next level."

"Frameworks introduced in Ascending Growth definitely help a business to improve its revenue performance as it addresses the foundation of an organization in order to optimize its revenue generation capabilities. Although the authors wrote the book leaning toward the marketing function I highly recommend the book and its models to my sales leadership colleagues so that businesses can better bridge the divide between both the sales and marketing functions. Well written and profoundly timely!"

"Ascending Growth is a must-read for business leaders. The principles introduced in this book are not just relevant to marketers, but to every leader in the organization, across all levels. It aligns everyone with a laser-like focus on what’s relevant and meaningful to the customer, business, and workforce. It embraces the idea of a win-win-win mentality, and the success of all is better than the success of one. The overarching framework the authors share gives you a bird’s eye view to better understand your organization’s purpose, direction, reality, and strategy. They discuss not just the WHAT but also the HOW of doing the right things right to have a sustainable and consistent momentum of cyclical growth, not a one-time-big-time growth, which all often leads to the “rise and fall” of a once mighty organization. I will be applying these principles to my organization."

"From small businesses to marketing departments of big corporate, Ascending Growth is an essential guide to transform marketing from a cost center to the driving force of growth. And it provides the framework and tools to help us achieve it."

"Ascending Growth is a practical guidebook on how marketers in any organization can take their current practices and systematically ladder up to best practice. By breaking down the levers within marketing growth models, Ascending Growth describes a step by step approach to delivering and demonstrating the value of marketing to the wider business. This is the book many of us have been waiting to read."

“A must read for all Marketers…..Ascending Growth does a brilliant job at helping Marketers understand the difference between doing marketing and Marketing Leadership – it’s filled with practical examples, actionable, non-wanky frameworks and experiences from some of the best marketers in our industry. Don’t pass this book by. Read it. Buy it for your CEO and CFO.”

"There's a lot of fluff out there when it comes to B2B marketing. This book is not one of them. Ignore the Growth Experience and Revenue Value Chain models at your own peril. Very insightful."

"Finally, a fabulous piece of work that not only puts growth at the center of the people (organization and culture), the authors have insightfully also not overweighted growth with the digital team and technology. Successful growth requires that People and Process have just as much weighting as Technology and Data. Ascending Growth is a book for any field-based marketer, operations leader and for senior/executive leaders of marketing. Providing the essence to practical growth concepts and insight into what takes to put into place brave, actionable models for sustainable growth success aligned across both the Sales and Marketing Organizations. Ascending Growth is a must read."